A website that generates business leads is one which...
Written by Booker Yuri
Tuesday, 29 September 2009 19:17
A website that generates business leads is one which;
Has a defined target market/audience In order to serve relevant content in your website, you must have a defined target audience and you should be familiar with their needs, wants, level of knowledge and goals.
Has an Email-Marketing component Your email-database is a key way of maintaining communication with your customers through a well designed newsletter. The newsletter can contain new service offers, news/events, or well thought advice that you believe will benefit your clients. This will compel recipients to visit your site and take your desired action. Through your website, you should capture more contacts for your newsletter.
Has a Search Engine optimization Program Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines like Google and Yahoo. This improvement is on the natural/organic search results i.e. your website’s index on Google is based on its achievement of certain criteria set by Google. This gives a web site web presence. SEO comprises; • Review of your site content or structure • Content optimization / development. • Search Engine submission • Global Link distribution. • Management of online business development campaigns • Keyword Popularity research • SEO training • Analysis of specific markets and geographies • Statistical reporting. • Evaluative optimization.
Has an internet advertising program (Pay per Click) Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines like Google, advertisers typically bid on keyword phrases relevant to their target market. On the other hand, content sites Nationmedia.com commonly charge a fixed price per click rather than use a bidding system. Internet advertising programs rapidly increase traffic. However, traffic subsequently drops when the website is withdrawn from the program.
Has News, blogs and user driven content News updates and blogs are areas of your website which are constantly updated and therefore attract repeat visits to your website. Blogs in particular makes communication 2-way and personal through the comments on posted items which engage your target audience in personal conversations. This is an effective way maintaining passive communication with prospective clients. User-driven content are articles posted by your site visitors/members. Depending on the nature of your business, user-driven content gives your visitor/members an opportunity to actively participate in creating your site’s content, leading to increased repeat visits.
